Avidex SVP of Sales and Marketing Shares Industry Insights as part of NSCA Webinar

In a recent NSCA webinar, our Senior VP of Sales and Marketing, Keith Donahue, joined industry experts to discuss "Sales and Marketing in 2025." Topics ranged from AI to aligning Sales and Marketing efforts— a key takeaway was how managed services can fuel sustainable growth.

Keith highlighted the importance of attaching extended warranties or service contracts to every new system sold. “Are you offering extended warranties or service contracts on every new system? What’s your win rate?” Keith explained that measuring success through metrics—like new service sales as a percent of new system sales and recurring services as a percent of total revenue—helps set clear goals.

Check out the webinar to hear from Keith and other industry experts on how integrators can drive growth and embrace change. Whether you’re in sales, marketing, or the technical side of AV, these insights are a must-know!